Goodie Girl — Evelyn Geurts Artist Portfolio

Goodie Girl Campaign Concept

The Food Campaign Concept project was assigned to a group of designers to study how a marketing campaign is developed from beginning to end. The group was required to develop a branded marketing campaign for an existing food company company, but with a new message. The message was to lead the narrative of the whole campaign and guide its content and aesthetics. After a few rounds of feedback and editing, the final campaign was developed with various assets to push both the specific narrative of the campaign, as well as align with the brand’s values. The concept for this gluten free snack company focused on connecting with one’s inner child and marketing boxed cookies to an adult audience.